Beckett/ Engaged Enthusiast Media move to MagazineCloner

MagazineCloner is pleased to announce that Engaged Enthusiast Media (by Beckett) have re-launched their digital publishing portfolio, this time using MagazineCloner technology. The Southern California and Texas based publisher now offers 26 titles digitally on Apple Newsstand, Amazon, Google Play and through Pocketmags for Online, Windows 8 and Windows Phone 8.1 editions.

Since the transfer to MagazineCloner at the end of 2013 revenues have increased by 258% for the portfolio which includes titles such as American Survival Guide, World of Firepower and Beckett’s Sports Card titles.

Mark Lafranier of Disticor (MagazineCloner’s North American partner) said: ‘We are very excited about our new partnership with Beckett Media. The team at Beckett have truly embraced MagazineCloner’s technology and have exciting plans for their digital strategy going forward.’

Jennifer Degtjarewsky of Beckett Media said: ‘We are delighted to offer our publications on tablet and mobile devices to readers purchasing on Apple Newsstand, Amazon, Google Play and many others. MagazineCloner’s technology fits easily into our production process and allows readers everywhere instant digital access to our enthusiast magazine content.”

About MagazineCloner

MagazineCloner are Europe’s leading magazine App development company offering clients digital editions on Apple, Android, Amazon and Windows 8. The company also operates Pocketmags.com a digital newsstand for PC & Mac users also available on Apple, Android, Blackberry Playbook, Windows 8 and Windows Phone 8.1 platforms. The company is based in Old Street, London and was established in 2009.

About Beckett Media
The first and last word when it comes to news and information on sports cards and memorabilia, Beckett Media has been the voice of record in the collectibles industry since its pioneering beginning in 1984. The preeminent publisher of sports and specialty market collectible publications in the world, Beckett Media also operates Beckett.com- the leading online destination for sports collectibles enthusiasts – and Beckett Grading Services, an award-winning third-party professional sports card grading service.

About Engaged Enthusiast Media (EEM)
A division of Beckett Media, EEM produces rich editorial content in key enthusiast markets including automotive, home, firearms, outdoor and action sports segments. EEM carries a well-diversified group of products that have been around as long as 50 years. Our magazine division (titles including Gun World, Romantic Homes, and Diesel World) has proven over the years to successfully fulfill the needs of our readers, advertisers, and retailers.

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150 Windows 8 Apps Live

 MagazineCloner are pleased to announce the launch of 150 Windows 8 apps for a number of UK publishers including IPC Media, Immediate Media and Haymarket.

 Taking advantage of the recent Windows 8.1 update and the various new Windows devices on the market the new apps utilise bespoke platform features such as live tiles and App Challenge; a number of the apps, including Stuff, T3 and Look, are currently featured in the Windows Store. The apps offer single issues and subscriptions and support MagazineCloner’s increasingly popular custom build technology as well as their recently added feature – voucher codes – allowing publishers to give complimentary access and for readers to gift products to others.

Patrick Knight, Strategic Development Director of MagazineCloner said: ‘We’re delighted to be able to bring such great brands to Windows 8 and look forward to seeing how the platform develops now that the titles are beginning to feature in Store.’

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Online Affiliate Scheme Launches

Pocketmags clients and third parties can now utilise the Pocketmags affiliate scheme to earn 10% of any sales which they have driven to the site. The affiliate scheme also applies to a publisher’s own titles, allowing them to increase their revenue share significantly. An affiliate click is tied to a user for 60 days and applies to all purchases on the site in that time.

To get started simply setup your account by following the link below and then create your tracking links in the Post Affiliate Pro CMS (or use existing campaigns) and apply them to your websites, social links, newsletters etc..

Start earning today:

http://pocketmags.postaffiliatepro.com/affiliates/

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MagazineCloner introduces new app features for publishers (Version 4.9.50)

 

As always, we’ve been working hard behind the scenes to improve our apps and digital editions. The latest versions (from 4.9.50 onwards) are now being rolled out and include a number of new features designed to generate more sales and to improve readers’ digital app experience. New features include read whilst downloading on custom editions, voucher codes for readers, advertisers, competition winners etc, trial subscriptions and more.

 

For more information and to utilise the new functionality please contact us at info@magazinecloner.com

 

 

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Aceville Publications moves to MagazineCloner for apps and digital editions

 

LONDON, UK (May 2014) – MagazineCloner, the UK’s largest magazine app developer, is pleased to announce that it will now be producing Apps and Digital Editions for Aceville Publications’ range of 22 specialist magazine titles

The publisher’s portfolio which includes titles such as Cook Vegetarian, Bodyfit and Crafts Beautiful now has updated apps on Apple Newsstand and Kindle Fire as well as entirely new apps on Google Play ,Windows 8 and online editions through Pocketmags.com.

Patrick Knight, Strategic Development Director of MagazineCloner said, ‘We are delighted to welcome Aceville to the MagazineCloner and Pocketmags platforms and we are looking forward to the opportunity to work together closely on future projects.

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Future Publishing unveil 20 Windows 8 Apps with MagazineCloner and launch on Pocketmags

 

LONDON, UK (May 2014) – MagazineCloner, the UK’s largest magazine app developer has today announced the release of 20 Windows 8 apps for Future Publishing titles including T3, Total Film and Edge. In addition, the publisher’s 53 magazine brands are also now available on MagazineCloner’s Pocketmags platform.

Windows 8, the desktop and tablet operating system from Microsoft  will provide another digital distribution outlet for Future’s renowned publishing portfolio and allow users to purchase single issues and subscriptions to their favourite Future titles.

The arrival of Future titles on Pocketmags.com is further recognition of the recent growth of the site which now offers more than 1800 titles and regularly outperforms non-Apple platforms in sales for many of its publishers, with the added benefit of no 30% platform charge as per app platforms.

Iain Russell, App Marketing Manager said – “Working with Pocketmags to get our 53 magazine brands onto their service has been simple and efficient,  we therefore were more than happy to work with them further and get our key titles added to the Windows Store via their service. This will enable us to highlight our market-leading content to a wider audience and increase global discoverability of our digital editions.”

Patrick Knight, MagazineCloner’s Strategic Development Director said – “Having worked closely with Microsoft and Future to bring such strong brands to Windows 8 we are excited to see how the platform develops to bring magazines to readers on yet another digital platform. It is also fantastic to see all of Future’s brands on Pocketmags, it is a reflection of the increasing value of the brand to publishers.”

About MagazineCloner:

MagazineCloner are Europe’s leading magazine App development company offering clients digital editions on Apple, Android, Amazon and Windows 8. The company also operates Pocketmags.com a digital newsstand for PC & Mac usersalso available on Apple, Android, Blackberry and Windows 8 platforms. The company is based in Old Street, London and was established in 2009

About Future plc: 

  • Future plc is an international media group and leading digital business, listed on the London Stock Exchange (symbol: FUTR).
  • Future has been named Consumer Digital Publisher of the Year for three years in a row by the Association of Online Publishers (2011, 2012, 2013) and has been named the Professional Publishers Association Digital Publisher of the Year for two consecutive years (2012, 2013). Future is also the British Media Awards Media Company of the Year.
  • We have operations in the UK, US and Australia creating more than 200 publications, apps, websites and events.
  • We hold market-leading positions in Technology, Games, Guitar, Creative and Sport & Auto sectors.
  • We attract more than 57 million monthly global unique users to our websites, which include techradar.com, gamesradar.com, bikeradar.com and musicradar.com.
  • Future sold more than 19 million magazines last year, that’s 37 magazines sold every minute. Our most well-known brands include T3, Cycling Plus, Total Film, Mollie Makes and Xbox: The Official Magazine.
  • Future has developed its own app-creation software, FutureFolio. We produce over 100 digital editions, and have sold over 5 million digital issues in the last year.
  • Future exports or syndicates 218 publications to over 92 countries, making us the UK’s number one exporter and licensor of magazine content.
  • Follow Future plc on Twitter at www.twitter.com/futureplc and on LinkedIn at www.linkedin.com/company/future-publishing 

 

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Case Study: How attitude improved single issue app sales

Top Tip: Run an in-app single issue promotion during the last weekend of sale

Attitude magazine ran an in-app single issue promotion during the last weekend of sale of their April issue, in order to intensify sales that had dipped due to it being the end of an issue’s cycle.  Attitude’s first 2013 style issue (featuring actor James Franco) was reduced to half price or £1.99 for 48hours over the weekend before the new issue was due to be released.

The offer was promoted effectively using the below channels:

Social Media

Make sure you advertise your digital offers on Facebook, twitter and other social forums as social media is a great way of spreading the word quickly and easily with fans and followers. Not to mention social reach can have huge rewards if your offer is shared with others.

Newsletters

Send email newsletters to your magazine’s long list promoting the offer on your digital edition. Alternatively cross promote your offers with other newsletters using banners with a direct link to your magazines special offer’s landing page.

Push notifications and in-app messages

Push notifications are an easy way to target Apple readers who have downloaded your app. Attitude regularly sends push notifications to inform readers when the new issue is out as well as to promote special offers.

In-app messages are also an effective way of targeting loyal and active digital readers as they reach all users as soon as they open the app.

In-app banners and web advertising

In-app banners sit at the bottom of an opened app and are visible by all. Therefore, this is a valuable place to advertise in-app special offers as the app user will be more likely to purchase. Alternatively, target a wider audience who may be new to digital reading by placing banners advertising a trial offer on your website, with a link to your offer in-app (via the app store) or online (via your Pocketmags landing page).

The Results

As demonstrated by the graph below Attitude’s single issue sales increased dramatically over the weekend compared to the last five issues last weekend on sale stats, in some cases increasing by over 400%,

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Top publishers average 41% revenue increase from Q4 2012 to Q1 2013

As Q1 2013 draws to a close MagazineCloner is delighted to report an impressive trend across its publishing partners after a strong festive period and notably, maintained levels and growth through the New Year. The average quarter on quarter growth (Q4 2012 to Q1 2013) for the top 15 publishers over the last 6 months was an incredible 41%, and 30% across all publishers. 

From November to December 2012 amongst the top publishers revenues increased 23%, influenced in part presumably by the festive period, but then impressively, another 20% growth was reported for December to January with ongoing gradual growth in line with pre Christmas months after January. A number of factors were involved in the astonishing growth, click below to read more

Click here to read more about the reasons behind the growth, case studies and what’s in store for Q2


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MagazineCloner brings ‘Custom Edition’ to Kindle Fire and Android

As tablet sales and digital edition revenues continue to grow, publishers have increasingly looked to experiment with enhancements and additional multimedia on their replica editions and are more regularly turning to bespoke, separately designed, digital editions, whether on a one off or monthly basis.

MagazineCloner’s Custom Edition software was first developed to help publishers create market-leading ‘made for iPad’ digital editions with none of the prohibitive license, upload, download and creation costs of the existing bespoke app solutions which were on the market. The custom build technology was first utilised by attitude magazine and achieved immediate success, with a 27% increase in subscription conversion rates and becoming a regular Top Grossing title on Apple Newsstand. PPA-nominated, Attitude’s digital edition continues to go from strength to strength, regularly delivering over 10,000 issues each month.

With the growth of other platforms, including the success of Kindle Fire since Christmas, MagazineCloner have sought to extend the immersive reading experience which custom editions bring and are delighted to announce the imminent launch of custom edition capability on Kindle Fire HD and Android tablets. Apps will be served by the same content as the iPad custom edition so the extension of the custom offering will incur no additional workload, much to the relief of designers! The update is part of the new 4.9 app which entails numerous other improvements, including print/ digital bundle activation, ‘more from this publisher’ cross-promotion and a slicker, more user-friendly interface

The new Custom Tablet Edition will have all of the same benefits of MagazineCloner’s iPad Custom Edition Software, with the same multimedia capabilities including video covers, iframes, image galleries, 360 degree product rotations, video/ animation and hotspots. In addition to the Custom Tablet Edition, readers will also be able to download the normal Print Edition, allowing users to choose between both editions as per their preference and in the case that users prefer the replica on smaller screens, such as 7” tablets.

MagazineCloner’s Custom Tablet Edition will be available on any digital device that is 7” and larger.  It can be used on a one off or regular basis and is available to all clients at no additional cost, allowing publishers to experiment with one-off editions such as bookazines and digital one-shots.

The Custom Edition is currently used by top sellers including Attitude, Boxing News US, Singletrack Magazine, That’s Awesome magazine and Los Sims Revista Oficial.

Download That’s Awesome here

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